03 / Speaking & Advisory

Rigorous thinking.
Made useful—and memorable.

Keynotes, workshops, facilitation, emcee work, and strategic counsel for educators, professionals, emerging talent, and organizational leaders.

Brad Carlson contributing to a professional conference discussion before an audience
On stage · In the room

The ideas are rigorous.
The delivery is human.

I combine a researcher’s discipline with a performer’s feel for the room. Whether I am delivering a keynote, leading a workshop, emceeing a corporate luncheon, or guiding a high-stakes conversation, I turn complex ideas into an experience people can follow, remember, and use.

Designed for people who need ideas to change what an audience understands, decides, or does—not simply fill time on an agenda.

01Keynotes & workshops

Give the audience an idea they can use.

I design research-grounded sessions around the audience, the moment, and the decision—not a recycled speech with a new title slide.

02Facilitation & emcee work

Create energy without losing the point.

I have emceed corporate luncheons and professional events, guided panels and interviews, and kept programs moving with clarity, warmth, and enough improvisational instinct to handle what happens live.

03Boards & strategic advisory

Add a customer, brand, and judgment lens to the boardroom.

I bring corporate, nonprofit, and advisory boards a stronger perspective on marketing strategy, customer insight, brand meaning, AI-enabled decisions, and organizational leadership. That perspective is backed by outcomes: redesigning a doctoral program, helping modernize and rebrand the Academy of Marketing Science, launching new member and practitioner initiatives, acquiring MarketingPhDJobs.org, and appointing new journal leadership.

04 / Signature programs

Different audiences.
One standard: make it matter.

01Persuasive communication

Own the Room

A practical workshop for turning strong work into presentations people understand, believe, and remember. Participants use the C.H.A.R.M. method to clarify the core, humanize the message, activate belief, reduce noise, and move the audience.

02Experience design

Framing the Experience

How expectations shape perception, learning, customer experience, and performance. Leaders learn to manage the frame surrounding an experience—not merely the information inside it.

03Professional positioning

The P.O.W.E.R. Plan

A personal-brand strategy built around Positioning, Opportunities, Worth, Engagement, and Reputation. Participants leave with a practical plan, not a list of aspirational adjectives.

04Strategy & education

AI, Judgment, and Better Decisions

A candid examination of where AI improves marketing and learning, where it weakens strategic thinking, and how to keep human evaluation in the loop.

05 / More than a presentation

Build understanding.
Then build the skill.

Every signature topic can be delivered as a keynote, an interactive workshop, or a combined experience. The keynote changes how participants see the challenge. The workshop gives them structured practice, feedback, and tools for applying the framework to their own work.

01Keynote

Create the shift.

Introduce a memorable idea, challenge assumptions, and give the audience a framework they can carry into the next decision.

02Interactive workshop

Practice the skill.

Apply the framework to real messages, decisions, or challenges—with guided practice, discussion, and useful feedback.

03Keynote + application lab

Move from insight to use.

Build shared understanding first, then help participants translate the idea into action while the energy is still in the room.

06 / Why me

The scholar and
the performer.

01Published research gives the ideas depth.

02Leadership experience keeps the advice grounded.

03Keynotes, emcee work, teaching, improv, and live music sharpen audience instincts.

04Every engagement is built to change what people understand, decide, or do.

Tell me about the audience, occasion, or decision.

Then we’ll build the right experience.

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