03 / Speaking & Workshops

Rigorous thinking.
Made useful—and memorable.

Speaking, customized workshops, consulting, and strategic advisory for educators, professionals, emerging talent, and organizational leaders. The work begins with the question you need to answer.

Brad Carlson contributing to a professional conference discussion before an audience
On stage · In the room

The ideas are rigorous.
The delivery is human.

I combine a researcher’s discipline with a performer’s feel for the room. Whether I am delivering a keynote, leading a workshop, emceeing a corporate luncheon, or guiding a high-stakes conversation, I turn complex ideas into an experience people can follow, remember, and use.

Designed for people who need ideas to change what an audience understands, decides, or does—not simply fill time on an agenda.

01Speaking

Give the audience an idea they can use.

I build research-grounded keynotes around the audience, the moment, and the decisions that follow—not a recycled speech with a new title slide.

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02Customized workshops

Work through the question together.

Interactive sessions can explore customer insight, consumer behavior, perception and framing, brand positioning, leadership, persuasive communication, and AI-supported judgment. We apply the ideas to participants’ own work.

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03Consulting & strategic advisory

Get a clearer view before the next move.

I work with organizations on focused questions about customers, brand meaning, positioning, marketing strategy, and decisions shaped by AI. The scope can be a single working session or a deeper engagement.

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04Facilitation, emcee & boards

Keep the conversation moving—and make it count.

I facilitate panels and strategic discussions, emcee professional events, and bring marketing, customer, and governance perspectives to board work. As a former doctoral program director and Academy of Marketing Science president, I have led change as well as advised on it.

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04 / Starting points, not a menu

Different audiences.
One standard: make it matter.

These programs show where a conversation could begin. I shape each engagement around the people in the room and the problem they need to work through.

01Persuasive communication

Own the Room

A practical workshop for turning strong work into presentations people understand, believe, and remember. Participants use the C.H.A.R.M. method to clarify the core, humanize the message, activate belief, reduce noise, and move the audience.

02Experience design

Framing the Experience

How expectations shape perception, learning, customer experience, and performance. Leaders learn to manage the frame surrounding an experience—not merely the information inside it.

03Professional positioning

The P.O.W.E.R. Plan

A personal-brand strategy built around Positioning, Opportunities, Worth, Engagement, and Reputation. Participants leave with a practical plan, not a list of aspirational adjectives.

04Strategy & education

AI, Judgment, and Better Decisions

A candid examination of where AI improves marketing and learning, where it weakens strategic thinking, and how to keep human evaluation in the loop.

05 / More than a presentation

Build understanding.
Then build the skill.

Every signature topic can be delivered as a keynote, an interactive workshop, or a combined experience. The keynote changes how participants see the challenge. The workshop gives them structured practice, feedback, and tools for applying the framework to their own work.

01Keynote

Create the shift.

Introduce a memorable idea, challenge assumptions, and give the audience a framework they can carry into the next decision.

02Interactive workshop

Practice the skill.

Apply the framework to real messages, decisions, or challenges—with guided practice, discussion, and useful feedback.

03Keynote + application lab

Move from insight to use.

Build shared understanding first, then help participants translate the idea into action while the energy is still in the room.

06 / Why me

The scholar and
the performer.

01Published research gives the ideas depth.

02Leadership experience keeps the advice grounded.

03Keynotes, emcee work, teaching, improv, and live music sharpen audience instincts.

04Every engagement is built to change what people understand, decide, or do.

Speaking, workshops, consulting, and advisory

Tell me what you’re trying to figure out.

Work with me↗